When choosing a listing agent, sellers often make the mistake of only considering two things: the lowest commission rate and the highest selling price. While there is nothing wrong with wanting to save money, there are so many other considerations to make.
With so many listing agents vying for available clients, it can be quite confusing and overwhelming to sell your house. It is essential to align your wants and needs with an agent who can competently deliver to your expectations. So how can you choose the agent that is best for you?
Who Can I Trust to Help Sell My House?
Third-party listing services are convenient, but they don’t allow for the traditional “buyer’s consultation” that a personalized agent provides. It is vital to interview your agent to make sure they have your best interest in mind.
One question that will give you an idea as to an agent’s qualifications is to ask them about the requirements of being hired at their firm.
Look for an Advocate of Your Needs
The end goal of finding an agent is to find someone to sell your home. Many agents are personable and friendly, but the bottom line is finding one to advocate for your needs.
A first-time seller might be looking for an agent to hold their hand throughout the process. An experienced seller might be looking to take a “hands-off” approach. It is important to interview your agent and communicate your needs to find someone who is the best fit for you.
Additionally, an agent cannot accurately say how much a home will sell for in an unpredictable market. They will analyze comparable sales, pending sales and active sales, but ultimately, the seller chooses the price. An agent can suggest a price that is attractive to buyers then negotiate to get the best price for you.
Look for a Local Expert
Local agents who specialize in localities will have access to more specific market data, as they know the local market well. A hyper-localist will also be able to predict how the local market will evolve more accurately. Look for an agent that not only knows the local market but will also take the time to teach their client to interpret market data.
How Can I Sell My House Fast?
The best advice to sell your house fast is to go with your gut. Generally, you will be able to tell if the agent is right for you upon the first meeting. If you get the feeling that they are the “salesman” type and are not looking after your needs, then you are probably correct.
Check online reviews and get to know your agent’s availability. Make sure that they will be able to dedicate enough time to sell your house. And most importantly, make sure you find an agent who actively listens.
Test the Agent’s Market Knowledge
There are numerous luxury real estate agents in Los Angeles, so they must know the market intimately. Whether it is houses or downtown LA condos for sale, the agent must understand how the market changes over time.
There is a lot of property for sale in Los Angeles, and if the agent does not have detailed knowledge of these listings, then they are wasting your time. They should be able to provide accurate information to price your listing to sell.
Agents and Commission
Every agent has their own marketing techniques and advertising budget. Choosing an agent that has a large advertising budget might mean more exposure for your listing. Of course, the more exposure the listing has, the more chance it has of reaching potential buyers.
What if the agent’s commission rates are lower than the competitors? If an agent has lower rates, then they may be trying to gain an edge in an overly competitive market. It is also possible that they are desperate or unqualified. In this case, it is important to analyze and compare the agent’s track record when it comes to sales.
The lower-fee agent may show a higher amount of price reductions and Days on Market.
Finally, don’t be afraid to ask for a personal guarantee from your agent. The agent should be able to provide a performance guarantee and release. If the agent is unable to do so, it might be time to look elsewhere.
With these tips in mind, you are ready to find the agent that will work best for your needs.